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THE NEW NEWWe were in City Beat!
We are proud to have contributed to an article covering the Black experience in the Cincinnati vegan landscape, along with several other notable contributors, in one of the most influential independent publications in the city. Here’s the story: Cincinnati's Vegan Revolution |
EVERYONE DESERVES TO BE HEALTHY: BLACK-OWNED JUICERY’S CONTRIBUTION TO NOURISHING FOOD DESERTS3/25/2023  With the overall well-being of the Black community at the forefront of the brand’s mission, Matunda produces all natural juice blends named for pivotal moments and songs relative to Black culture. It’s iconic really. The image of juicing and health focused brands is continually white-washed. Not every plant based person is interested in looking or behaving in a way that isn’t characteristic to their culture of origin.
It’s mainstream representation of juicing versus the dopeness of stopping by Matunda’s present selling location, Pause CINCY, to pick up a beverage named “Diced Pineapple” (inspired by a Rick Ross rap song featuring other rappers, Drake and Wale). A brand with this level of flavor would certainly attract a more diverse audience to health consciousness, which is the goal. Sometimes seeing a Black person in an ad or on a label isn't enough, cultural relevance should also be a main component of proper representation in a brand.
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ABOUT USThe mission of To Be Vegan & Black is to highlight the culinary aspects of Black culture through a vegan lens. We are interested in building and strengthening Black food culture through veganism by promoting and educating on plant-based options. We desire to understand and retain the core values of Black culinary culture, and attempt to present alternatives without erasing these core values or their cultural significance. Archives
May 2023
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